Statement
from Jonathan Bloomer, Prudential plc Group Chief Executive
Environmental Management and Corporate Social Responsibility
In 2001, we began a review of our approach to Corporate Social
Responsibility (CSR) to ensure that our existing focus was
appropriate for the business going forward. In the UK, companies
are increasingly expected to report on the social and environmental
effects of their activities and to demonstrate how they manage
their responsibilities on these matters. For example, since
July 2000 the law has required all occupational pension funds
to state whether they have a socially responsible investment
policy. It follows that pension funds investing in Prudential
can, and increasingly do, request this information.
Our review found that we needed to present our performance
on these matters with greater clarity across the UK business.
We are happy to do so. Prudential has built its reputation
over 153 years by acting responsibly and with integrity, as
well as by investing for the long term in our people and our
businesses. Achieving environmental efficiencies, working
with charities to create more financially informed consumers,
or simply conducting our business according to an agreed set
of ethical standards, should help contribute to our long term
financial success and to our primary objective of increasing
shareholder value. As an investor, we believe that well managed
businesses will take account of such matters going forward.
This year, we have introduced a number of initiatives in
developing our approach to CSR. Our new Plan for Life Learning
community programme, marks our commitment to improving the
financial skills and awareness of thousands of young people
and adults from a broad range of backgrounds. We believe these
to be key life skills for people today. We are currently at
the initial stage of developing this programme with established
charities, such as the National Association of Citizens Advice
Bureaux who are well placed to deliver such community services.
A further initiative, our group Code of Business Conduct
defines the minimum standards of ethical business conduct
that the Prudential plc Board expects from staff, agents and
others working on behalf of the company. These standards apply
across our dealings with a range of people, from our customers,
staff and suppliers, to the wider community.
Our first ever environment report documents the progress
on environmental management made within our UK business since
July 1999, when our environment programme began. We have since
won a number of prestigious awards in recognition of the quality
of our programme, such as the Institute of Energy Accreditation
awarded to Prudential Property Investment Managers. We are
consistently seeking to improve our environmental management
programme and are currently participating in a number of external
initiatives in order to learn as well as to contribute to
the development of good practice in this field.
As members of the joint Government and Industry group on
environmental management (FORGE), we have helped to build
a common UK approach on environmental management in our sector.
In future this will enable easier comparison of companies'
performance on environmental matters. We also participate
in the University of Cambridge Programme for Industry, a Business
and Environment training programme for our Senior Executives.
Our web-based environment report will form part of our CSR
report that will be available at www.prudential.co.uk/plc
during the first half of 2002 and that will give further information
about the new CSR programme we are developing. We continue,
of course, to undertake appropriate consultation in shaping
our particular approach through feedback and discussions with
business and non-business interest groups.
The Prudential plc Board is fully committed to ensuring that
CSR issues are properly integrated into our reputation risk
management process and wider group strategy. Philip Broadley,
Group Finance Director, will take on executive responsibility
for this going forward.
Jonathan
Bloomer - Group Chief Executive
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