Case study 01 - Aegis Group

Volunteering made easy. Location / United Kingdom.

Aegis’s Corporate Responsibility team were looking for a global initiative to bring together employees from around the world as one organisation and enable them to support local communities and charities through skills sharing. The idea was to find a project which harnessed our values of entrepreneurship, innovation and collaboration, with a specific focus on digital – a key part of Aegis’s strategy.

Project / We initiated a collaborative project with GlobalGiving, one of the world’s first virtual NGOs. Together we developed one of the world’s first digital volunteering platforms, which connects individuals to grassroots projects around the world. Employees can spend a few free minutes on the GlobalGiving platform to share communications expertise with a diverse range of NGOs. The social media aspect of GlobalGiving allows employees to choose projects aligned with their individual passions and field of expertise while connecting them with their colleagues from our global network of Power Brands.

Outcome / The GlobalGiving platform went through a very successful pilot phase in 2010, during which time we gained valuable insight into how we can support local NGOs. The project received overwhelmingly positive feedback from employees, who saw it as an accessible first step to becoming active volunteers.