Case study 01 - Aegis Media

Project / Isobar created an on-line platform through which consumers could suggest their ideas for the concept car. Over a 12 month period, the on-line platform received suggestions from around 17,000 people across 160 countries. These suggestions covered a number of areas including internal and external design of the vehicle, gadget integration, electronic security and ecological propulsion. These ideas were then processed by the Fiat design team, who acted as guardians of the concept. To ensure total transparency between the design team and the consumer, every decision throughout the design process was communicated through the on-line platform.

Outcome for the client / This process produced the Fiat Mio, the world’s first crowd-sourced car, which was launched at the Sao Paulo Automotive Show. The launch was promoted through various social media channels, including a series of videos on Youtube, as well as campaigns on facebook and twitter. As a result of this project Fiat achieved strong brand engagement with its consumers, who felt a real sense of ownership in the Fiat Mio concept. Consequently, there remains a high level of interest in the project through the on-line platform, as the concept continues to be developed.