Strategy and Highlights in a world of change.

Summary table of results

£m	2010	2009*	Change %	Constant currency %
Revenue	1,459.4	1,346.5	8.4	6.4
Underlying results**
– operating profit	192.2	170.3	12.9	12.3
– pre-tax profit	162.4	150.4	8.0	7.0
– diluted eps	10.1p	9.6p	5.2	4.1
Statutory results
– operating profit	101.5	114.6	(11.4)	(11.5)
– pre-tax profit	68.0	91.2	(25.4)	(25.6)
– diluted eps	3.6	5.5	(34.5)	(35.4)
Dividend per share	2.75p	2.5p	10.0	10.0

*	2009 underlying results are restated to exclude imputed interest arising due to discounting of deferred consideration.
**	Throughout this commentary, results are stated on an underlying basis unless otherwise indicated. Percentage movements are given at reported exchange rates unless otherwise stated.

Our aim is to ensure we continue to leverage our high quality global asset base, in the context of the changing dynamics in the markets in which we operate. This aim will be realised by focusing on achieving the strategic priorities of our two core divisions, Aegis Media and Synovate.

Aegis Media’s strategic priorities are focused on:

• Increasing exposure to faster-growing regions
• Ensuring full service of digital and media propositions across brands
• Developing international clients and targeting profitable new business
• Increasing digital profile and capability
• Building on leading positions in top 20 markets, especially the US
• Broadening service offering across existing and new clients

Synovate’s strategic priorities are to:

• Increase traction and build momentum with key global clients
• Provide competitive differentiation through operational excellence
• Prioritise investment in key gateway markets for international research
• Expand existing capabilities in key industrial verticals and research methodologies across all of our geographies