Case study 01 - Synovate

Project / In 2010, Synovate partnered with Beko to investigate for them a range of brand perception issues, including price points, quality differentiators, brand loyalty and perceived brand values, across nearly 40 countries. Synovate’s strong global network and, in particular, our ability to build an effective team to manage and support substantial multi-country research activity made us an ideal partner for this particular project. Our central client management team ensured that the data we produced for Beko, and importantly the analysis of this data, were of the highest quality. This was supported by a consistent suite of tools utilised in each country. As a result, we were able to deliver data analysis which was accessible, easily comparable and could be readily tracked by the client, thereby producing a deep understanding of consumer attitudes in each market.

Outcome for the client / Beko was able to analyse how its brand was perceived across a range of diverse countries, through consistent parameters, and could therefore evolve its sales and marketing strategies, tailoring them as appropriate in certain markets. As a result, Beko’s market share has grown significantly over the last five years, for example by around 70% in Western Europe.