Corporate responsibility report

Embedding sustainability in everything we do.

Introduction /

Sustainability is an increasingly important factor for our clients in the communication of their brands’ values, products and services. It is also an essential consideration for our business, employees and investors. That’s why we work to:

  • Clients contribute to clients’ sustainability objectives as well as win clients with products and services into which sustainability is integrated

  • Employees attract and retain the best talent in the industry and to develop them professionally through engaging CR initiatives

  • Business mitigate risks around resource exposure and reputation through effective internal management and cost control

  • Investors ensure Aegis remains a stock for consideration by investors through transparent reporting and credible disclosure around corporate responsibility.

In 2010 we launched Future Proof. Future Proof is our framework to address the concerns of our stakeholders around corporate responsibility and sustainability. It builds on the solid foundations of our Social, Environmental and Economic (SEE) Change Strategy announced in 2008.

Future Proof incorporates our minimum standards around governance and reporting, sets a strategic direction with challenging targets and provides a suite of standard tools and initiatives for all our businesses. This framework reflects the nature of Aegis, with operational responsibility invested in local management but guidance and support available from the centre.

Our strategy /

Aegis exists to help clients understand, communicate and build relationships with their consumers around their products and brands. The Future Proof framework supports this corporate strategy by:

  • Placing the consumer at the heart of our insight understanding consumer attitudes and behaviour is vital, because it is a key part of the products and services we deliver to our clients. Integrating the role sustainability plays in brand preference is thus crucial to placing the consumer at the heart of our business. It is the subject of several internal initiatives such as our Consumer Connection System (CCS)

  • Driving collaboration and integration we work for global brands but the habits of their consumers vary from country to country. In order to deliver the communication solution best suited to each market, we encourage internal collaboration to share knowledge and expertise. Therefore, our CR initiatives, such as the Green Bean network, operate across brand and office boundaries to bring our people together and drive collaboration and integration

  • Recruiting the best talent in the industry in order to deliver consistent high quality service to our clients, it is essential we attract, train and retain the best people for the job. Our partnership with GlobalGiving (see case study 05) not only sets us apart in the market but also delivers further professional and skills development for our employees

  • Consistently delivering innovation for clients we’ve made a huge investment in developing a world-class suite of tools, processes, technology and training. Sustainability is being integrated into this suite to ensure our employees take sustainability into consideration in everything they do. A “Sustainable Brand Designer” was developed in Aegis Media Italy to aid the evaluation of clients’ communications on sustainability in order to develop innovative insights by our employees.

Continue