Case study 01 - Synovate

Client: Hyundai.
Brand Tracking Study. Location / Korea.
Over the last decade, Hyundai has been one of the fastest growing automotive brands, becoming the 5th largest global automotive brand in 2010. Building on this momentum, in 2010 Hyundai began developing a strategy of becoming one of the industry’s top players globally. Synovate has been Hyundai’s research partner throughout this journey.

Project / A key contributor to this strategy was Hyundai’s Brand Tracking Study, which was a 26 market assessment of Hyundai’s brand, its in-market performance and its communication effectiveness. Synovate was selected by Hyundai to lead and implement this significant global program.

The outcome for the client / Led by Synovate’s Seoul office and supported by Synovate’s Global Motoresearch Practice, results from the study were fundamental in identifying how Hyundai could take its brand to new heights. Looking ahead, baseline metrics established in the 2010 study will help keep Hyundai moving toward its new brand strategy.

Synovate.