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Megastores
Last December we opened our first megastore at Plymstock, near Plymouth. This
is a 58,000 square foot store, extended from the original 28,000 square foot superstore
opened in 1996. Plymstock is by far the most innovative hypermarket in the UK
and represents a quantum leap from the traditional concept of this format developed
by Carrefour in the 1960s.
The key innovations are:
- A fusion of the best in superstore retailing with the best of a department
store format.
- Developing the “Fresh to Go” concept by combining it with a restaurant,
browsing area and seating to create a central “Hub”.
- Establishing range authority in selected non-food categories such as health
and beauty, photography, homeware and home entertainment. The success of our non-food
ranges in Plymstock has underlined the potential to develop sales of all these
products in reformatted superstores.
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