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These ranges are delivered through a price position
which is competitive with the lowest in the locality, reinforced by the now-familiar
“power-aisle” and a weekly flyer tailor-made for the store.
Customer reaction to Plymstock has been overwhelmingly enthusiastic and sales
are up by 75%. Since the end of the year we have opened our second megastore at
Anniesland, Glasgow. The store, which has a sales area of 64,000 square feet,
offers the same innovative range of products and services as Plymstock, together
with a “power-aisle” and weekly flyer. Three more megastores –
at Milton Keynes, Gamston and Rushden – will open during June 2002. |
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