PDF downloads...       -------------- Full Report [5.0MB] -------------- Chairman's statement [71KB] Chief Executive's review [371KB] Best at fresh [837KB] Our New Safeway stores [995KB] Best deals [384KB] Best availability [693KB] Best customer service [152KB] Our corporate responsibilities [32KB] The Safeway board [55KB] Building for a profitable future [837KB] -------------- Accounts [56KB] Notes to the Accounts [86KB] Report of the directors [86KB] Shareholder information [68KB] Five year retail statistical summary [33KB] Five year financial summary [38KB] Where to find us [22KB]
Cover Chairman’s statement Chief executive’s review Best at fresh Our New Safeway stores Best deals Best availability Best customer service Our corporate responsibilities The Safeway Board Building for a profitable future Where to find us
Steven Webb Corporate Development Director   Karen Bray Marketing Director		Our flyers, delivered weekly to nine million homes nationwide, have increased the number of customer transactions in our stores. As New Safeway evolves, they will reflect more and more the particular needs of our four store formats and drive profitable sales.     Kellogg’s Frosties. 500g (Promotional packs available while stocks last)   KP Hula Hoops. Original/Assorted 7x27g (7 pack)   Coca-Cola. All Varieties 12x330ml Cans (12 pack)
		Ever since we launched our weekly flyers we have been improving their effectiveness by fine-tuning the contents to match the needs of customers locally. Ever since we launched our weekly flyers in the Autumn of 1999, we have been improving their effectiveness by adapting the contents to match the needs of customers locally. We have also gained much more knowledge of the responsiveness of individual product sales to price changes, promotional investment and store reformatting. These elasticities vary considerably from product to product and the only way for any retailer to understand the dynamics and to apply them to drive sales is through day-to-day operational experience. Although almost all of our competitors are still attempting to imitate our flyers, none has yet succeeded in adapting them locally and managing the supply chain challenges involved in delivering them at store level. As our skill has developed, we have been able to modify the size and composition of the store groups through which our deals are delivered. New-style flyers have now been developed for “Fresh to Go” superstores, supermarkets and convenience stores and a special megastore flyer is now distributed from Plymstock. Our flyer continues to evolve reflecting our new formats and product ranges. Another refinement in the content of our flyers is the development of inserts to drive incremental sales in selected product categories, for example beers, wines and spirits and health and beauty. These have been very effective. Overall, therefore, our promotional investment is now much more closely geared to the responsiveness, profitability and sales potential of individual stores, our objective being not only to increase our sales but to grow profitable sales by format.   KP Skips. Prawn Cocktail 7 Pack Müller Fruit Corner. All Varieties 175g Safeway Softest Bathroom Tissue. All Varieties 4 Roll Pack Persil Laundry Powder. All Varieties 2.3kg/2.43kg Safeway Medium Whole Chicken. Fresh 1.5kg
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