Our goal is to be the first
choice for those customers who have the opportunity to shop locally in a Safeway
store.
To deliver this goal we will focus on:
product and price, and be
best at fresh
best at availability and
best at customer service |
|
Chairmans
statement
David Webster summarises Safeways performance during the year and highlights
some of the key developments in our industry.
Chief executives
review
Our new formats, product ranges, value offer and the commitment of Safeway people
are the themes of Carlos Criado-Perezs review of the year.
Best at fresh
Leadership in product standards and innovation is a core brand value of New Safeway
and we are rapidly making this a reality.
Our New Safeway stores
The roll-out of New Safeway is accelerating here each of our new store
formats is described and illustrated, including a tour of our first megastore.
Best deals
We continue to develop our weekly flyers to drive sales locally. |
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Best
availability
Keeping our shelves full throughout the trading day remains a key priority and
our performance goes from strength to strength
.
Best customer service
The key to being best at customer service is to train and motivate our colleagues
better than our competitors which is exactly what were doing.
Our corporate responsibilities
We take our responsibilities to all our stakeholders very seriously. Here we outline
what we have been doing and what our priorities are for the current year.
The Safeway Board
Building for a profitable future
Simon Laffin reports on our financial performance. |