Above: Kiran Patel, sales adviser, Dixons, Oxford Street, using the Fuji FinePix 601 digital camera.

Delivering the newest “wow” products at market beating prices ignites excitement and enthusiasm in every store in every country. From the latest traffic beating in-car satellite navigation system to the sleekest, thin, flat, widescreen TV: from the proud parents who want plug-and-play broadband to email snaps to a distant granny, to tomorrow’s Tarantino editing his director’s cut on a home PC: from students sharing homework files to the travelling executive, dependent on rapid wireless computing: we’ve got must-have products for everyone. Long established relationships with more than 1,000 suppliers in 27 countries and our record in creating markets for new products, from VCRs to microwaves, mini-discs and DVDs, make Dixons Group the first choice for manufacturers as well as customers. Far left: Almudena Jiminez Pardo, cashier, PC City, Alicante, with the Compaq 725 laptop with built-in DVD and CD rewriter. Left: Noelia Oleiro, training manager, The Link, Brighton, illustrates the O2 XDA handheld computer which offers full web access.

Above: Stephen Fisher, Dixons, Watford helps a customer choose from the portable audio range.