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Transforming our stores | ||||||||||||||
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| – Supermarkets – of between
10,000 and 20,000 square feet, which will be the best local supermarket for fresh
food, with the addition of fresh food counters. It will be easy to shop, with
a friendly environment. Since the year end we have opened our second new concept
supermarket at Wimbledon. – Convenience Stores – of less than 10,000 square feet, which will be the best neighbourhood convenience store for the food and other household needs of convenience, impulse and top-up customers. Many of our ideas are on show in our store at St Katharine Docks and other stores in the South East. In addition, we have also developed new ideas for the shops in our petrol stations and our BP joint venture stores. Our strategy for developing these different concepts is flexible and each element is designed to be transferable across our portfolio. Our aim is that every store will have a unique offer, designed to meet the needs of customers in its own catchment area. Underlying this flexibility, however, are four core principles which are increasingly distinguishing Safeway stores from the competition: – The first and most important requirement is that we meet the needs of local customers through our ranging, pricing and services. – The second is a dominant fresh food presence within the store, emphasising the quality and breadth of our range. – The third is the use of creative colours and soft lighting to create a warmth across the store which makes the shopping experience pleasant and emphasises the product rather than the fixtures and fittings. – And, finally, “retailtainment” – the creation of a sense of theatre in our stores, generated by the interaction of our people with our customers to make them feel welcome and involved. We have stepped outside the traditional view of format and brought together store design, environment, “retailtainment” and people in an integrated approach. Photo Processing Photo Processing will become a bigger part of our business and sales this year have risen by over 20%. We offer a Photo Processing service in all our stores, but only 27 currently have an in-store Photo Processing Minilab. We aim to increase this number to over 100 over the next two years. Stores with a Minilab can offer a fast service to customers and in our High Wycombe store we are trialling a “while you shop” service where customers can drop off their film before doing their grocery shopping and pick up their photos as they leave. The minimum service time is only 25 minutes and prices are from £4.99. Homewares A new Cookshop range was trialled last Spring and was subsequently rolled out to over 300 stores. Our new red shelving format is attractive to customers, enabling them to purchase an extensive range of essential kitchenware items such as can openers, knives, frying pans and steamers as well as coffee mugs from 99p to £3.99 or four “Eva” champagne glasses for only £5.99. The Cookshop is the forerunner of a major upgrade in our Homewares range, including an extensive range of bed linen and bathroom accessories, which is now available in larger stores and in due course in hypermarkets. The first trial of the extended homewares range was in Coleraine, launched last August. The range includes great value towels and bed linen, plus quilts, pillows, mirrors, framed prints and candles. |
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