Contents  
 


 
Delivering our promises
Our Chairman, David Webster, reviews Safeway’s progress during the year in the context of the food industry.

Fresh ideas
Chief Executive Carlos Criado-Perez describes how we’ve changed the way we run our business and developed the strategy he outlined last year.

Best at fresh
The growing strength of our fresh food offer – how we have made the product the hero, upgraded our ranges and helped suppliers achieve success in the market place.

Transforming our stores
Our new store formats and the development of “Fresh to Go” and “retailtainment” – pioneered in our St Katharine Docks store and now being rolled out across the chain.

Product and price
The development of our promotional strategy, with more top selling lines on offer and big savings for our customers.

Best at availability
Keeping our shelves full with the help of state-of-the-art technology and traditional rail transport.

A cleaner, safer environment
How we’re reducing pollution, packaging and pesticides.

Best at customer service
Giving Safeway people the skills to deliver first class customer service.
     
Safeway plc Annual Report and Accounts 2001
     
Contributing editors
Kevin Hawkins
Simon Laffin
Miles Collins
Emma Mason
Alison Bush

Safeway
Registered Office

6 Millington Road
Hayes, Middlesex
UB3 4AY
020 8848 8744

Internet
www.safeway.co.uk

Company Secretary
John Kinch, FCIS

Registrars
Computershare Services PLC
PO Box 435, Owen House
8 Bankhead Crossway North
Edinburgh EH11 4BR

Auditors

Arthur Andersen

  Principal Bankers
HSBC Bank plc
The Royal Bank of
Scotland plc
Credit Suisse First Boston

Solicitors
Clifford Chance

Stockbrokers
WestLB Panmure Limited
CSFB de Zoete
& Bevan Limited

Design and production
Addison

Photography
Food photography:
Tim Winter
Location photography:
John Wildgoose; Damian Gillie and Ben Jennings
Board photography:
John Wildgoose
Product photography:
Front cover:
Conor Masterson
Inside back cover:
John Ross
 
       
    © 2001 Safeway plc  |  back to top