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Transforming
our stores |
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The “coffee shop”, serving
an indifferent range of cooked food and soft drinks for consumption in a nondescript
environment, has long been a standard feature of superstores in the UK. At the
end of March Safeway broke with this tradition by launching Café Fresco,
an in-store restaurant offering top quality fresh food cooked on site. |
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Café
Fresco features a Mediterranean-style menu, offering fresh juices, freshly-brewed
espresso and cappuccino, and main courses such as grilled salmon or lobster, fresh
pasta and pizza. All the food is prepared to order and cooked in front of our
customers by experienced chefs.
The restaurant has a Mediterranean look, with ceramic and wooden floors and wooden
raffia chairs. It is licensed and is open from 8.00am to 10.00pm, even when the
store is closed.
The first Café Fresco opened in our High Wycombe store at the end of March
and the second in our new superstore at Woking. Others will be opened in selected
stores during the year.
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Top, diners can
choose from a mouth-watering menu of freshly made pasta and sauces at Café
Fresco.
Left, our first Café Fresco at High Wycombe has transformed the
in-store eating experience for our customers.
Right, Stacey Holloway, pizza chef and Richard Mundy, development chef,
prepare freshly cooked pizza in an authentic stonebake oven – the centrepiece
of our Café Fresco restaurant. |
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© 2001 Safeway plc | back
to top |
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