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Safeway and the
internet
In April of this year we uncorked safewaywinesdirect.co.uk (Wines Direct),
a new on-line service, in conjunction with madaboutwine.com. This new on-line
service will offer customers the facility to shop for good value, quality wines
from home or the office and have them delivered to their doorstep. A range of
60 wines is available to suit every taste and pocket, including cases for particular
occasions.
Teaming up with a third party has enabled us to launch the service quickly and
effectively, using madaboutwine.com’s experience in the home delivery market.
Our partner has outstanding expertise in this market and a passion for wine to
match our own.
We have also relaunched our website, safeway.co.uk, with a fresh look and many
new features. The site has easy navigation and includes a new fresh food ideas
section, as well as a recipe bank and a drinks section offering suggestions for
both adults and children.
In addition, customers at seven stores can now shop on-line, using our Collect
service.
All they need to do is register on-line, start shopping, then simply collect their
groceries at a time convenient to them. |
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