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Snippets
Packets of ‘reindeer food’ were sold through Argos stores
on behalf of Help the Hospices in the run up to Christmas, as special
treats for children to leave out for Santa’s reindeer. Every
year, hundreds of millions of pounds are spent on novelty Christmas
gifts in the UK. Our objective was to channel some of this money into
the hospice movement. Little packs of ‘reindeer food’
consisting of oats and glitter went on sale at the suggested retail
price of £1. The promotion raised over £114,000 in six
weeks. |
In June 2006 thanks to funding from Argos (via the GUS Trust), Kidscape
was able to produce a new 16 page booklet for primary school children,
which was sent out free to all 24,000 schools in the UK. "Don't
Bully Me!" gives information and advice to children aged 5 to
11 on what bullying is, what to do if it happens to them and how to
help if they know somebody who is being bullied.
Argos, via the GUS Trust, is also funding a new project assistant
on a two-year contract to assist their team with fundraising and
donor administration, project management and general office administration.
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 Argos
and Easyfone Group teamed up in early 2006 in a new mobile phone initiative
called ‘envirofone’, allowing customers to turn their
old mobile phones into cash or rewards and make a donation to Help
the Hospices. The campaign raised £38,000 in one year. |
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