Community - "those who live around our sites and wider society as a whole"
Overview
Our community and charity work addresses a number of risks and opportunities.
At the most basic level, healthy communities make for healthy businesses
so we aim to play our part in them. There are also clear benefits from
improvements to our public profile and reputation. But perhaps the strongest
motivator is internal; taking part in community activities is popular
with our staff. In a competitive environment for recruitment and retention,
this kind of positive experience can make an important difference to our
performance.
Last year, we invested over £800,000 in community initiatives (including
£336,000 from the GUS Charitable Trust), but this is increased to
over £2m when account is taken of the money raised through the fundraising
efforts of our colleagues and the generosity of our customers. Details
are shown in the table below.
Cash donations |
264 |
GUS Trust |
336 |
Volunteering |
64 |
Gifts in Kind |
37 |
Management resources |
100 |
Company donations |
801 |
Monies raised by colleagues |
1,204 |
Tick to Give |
119 |
Leverage donations |
1,323 |
|
|
Total company and leverage donations |
2,124 |
Our community work is focused on two Charity Partnerships: one working
with Argos and one with Homebase. Each is selected for a period of two
years: Argos is just reaching the end of a very successful two-year partnership
with Help the Hospices whilst Homebase is half way through a two year
partnership with Marie Curie Cancer Care. Each charity partner is selected
from a shortlist by a staff vote, and then becomes the focus for fundraising
and giving for stores.
In
recognition of the importance community giving plays in Home Retail Group,
we were short listed for the prestigious Retail Week Corporate Social
Responsibility Award in early 2007. While the shortlist place was for
our CR practices as a whole, the judges made special mention of our community
giving programme as being a leader in this field. For us, this is a reflection
of the importance to our colleagues of community giving and how successful
they have been at engaging with and fundraising for our charitable partners.
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