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Annual Review 2007

Crown Royal

Meeting at the local sports bar to cheer on their favourite baseball team and savour Crown Royal in Chicago

68 years old

*Crown Royal – Since: 1939 Origin: Canada

// Made of 50 distinct, full-bodied Canadian
whiskies, Crown Royal is aged in white oak barrels

// Each bottle of Crown Royal is packed in a distinctive
purple bag, reflecting its royal heritage and history

// Crown Royal sells over 4.5 million cases annually,
including 1 million in the state of Texas alone

// Crown Royal is sold primarily in the United States
and is the 16th best selling spirit in the world

www.crownroyal.com

Diageo's legacy
World leading brands
Chairman's review
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