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Annual Review 2007

Captain Morgan 2007 - Performance overview

World ranking: No.2
Captain Morgan is the No. 2 rum in the world
Image of Captain Morgan
Source : Impact Databank,
calendar year 2006

Volume and growth

7.6m
9-litre cases
7%
Volume growth
10%
Net sales growth
Growth is organic and excludes RTDs

Volume has been measured on an equivalent units basis

Volume and growth for the year ended 30 June 2007

Top five markets by volume

  • 1 United States
  • 2 Canada
  • 3 Great Britain
  • 4 South Africa
  • 5 Global Travel