|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
DELIVERING
COST-EFFECTIVE HIGH QUALITY BUILDING SOLUTIONS, AND SUSTAINING OR CREATING NATIONAL
BRAND LEADERSHIP POSITIONS, IS UNDERPINNED THROUGH EFFECTIVE UTILISATION OF LOCAL
ROUTES TO MARKET Our building materials businesses are focused on internal linings, service growing markets in over 50 countries and operate from a low-cost manufacturing platform, with annual plasterboard sales now exceeding 650 million square metres. Sector leadership of the European, Canadian and South African markets, together with strong positions in South America and Asia, reflect our commitment to strengthening BPBs worldwide sales presence in growth markets for plasterboard systems and related building materials. Regional management teams pursue operating strategies tailored to their own market environment, aiming to meet customers needs for a superior combination of products and service. National sales and marketing strategies recognise the different needs of the various customers in our routes to market, and encompass both the physical movement of product to customers and the promotion of BPB internal lining systems to trade and DIY applicators, specifiers and other opinion formers. SPECIFIERS Working alongside architects and specifiers, our operating teams promote and develop BPB products which satisfy building technology needs for comfort and safety, offering an extensive range of internal lining solutions for:
Comprehensive national third party distribution networks provide the primary route to market. Our local operations provide partnership-style support to the supply chain, delivering industry-leading products and technical services which enable merchants to optimise stock levels and profitability with an improved marketing mix. CONTRACTORS Servicing the diversified building needs of the residential, commercial, industrial and renovation markets, we are committed to offering a cost-effective product mix of innovative building solutions for walls, partitions, floors and ceilings which meet demanding performance criteria. APPLICATORS We believe the success of any building system is determined by the way it performs on-site, both during and after construction. Accordingly, our national businesses provide full training and technical support to contractors and applicators, demonstrating the reliability and ease of use of BPB internal lining systems and ensuring optimum installation efficiencies. Demand from the DIY sector for a combination of technical performance and creative design continues to grow and is met by an increasingly wide range of products for specific applications. International trophies are awarded bi-annually by BPB for the most outstanding use of plaster-based products and the project demonstrating the most effective application of plasterboard solutions. E-COMMERCE We recognise the ability of the internet to significantly enhance the service levels we offer our customers, and we are actively developing applications to reduce transaction costs and enhance information flows. Our participation in Mercadium, an industry-sponsored on-line building materials market, gives us exposure to the rapidly developing business of building materials trading on the internet. |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
[ back to top ] |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||