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Annual Review 2007

World leading brands

177 years old: Tanqueray
147 years old: Smirnoff
24 years old: Captain Morgan
33 years old: Baileys
258 years old: J&B
248 years old: Guinness
249 years old: José Cuervo
187 years old: Johnnie Walker

10 years old

Formed in 1997, Diageo is the world’s leading premium drinks business with an outstanding collection of brands,
including: Smirnoff, Johnnie Walker, Captain Morgan, Baileys, J&B, José Cuervo, Tanqueray, Crown Royal, Guinness and Beaulieu Vineyard.

Today, Diageo is in the unique position of having significant offerings across total beverage alcohol – spirits, beer and wine – meaning customers and consumers alike can rely on Diageo to help them celebrate life, every day, everywhere.


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Diageo's legacy
World leading brands
Chairman's review
Chief executive's review
Operating review by region
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