39. Own shares

  Year ended
2 January
2010
Number of shares
Year ended
3 January
2009
Number of shares
Year ended
29 December
2007
Number of shares
At the beginning of the period3,658,5504,205,8414,205,248
Own shares purchased636,7621,506,5181,597,500
Transfer of own shares(1,752,118)(2,053,809)(1,596,907)
At the end of the period2,543,1943,658,5504,205,841

Own shares represent the cost of the Company's ordinary shares acquired to meet the Group's expected obligations under employee share schemes. Dividends relating to own shares held have been waived with the exception of those that are payable to participants in the relevant schemes.

As at 2 January 2010, 904,632 ordinary shares (3 January 2009: 1,143,076 ordinary shares) were held in trust and 1,638,562 ordinary shares (3 January 2009: 2,515,474 ordinary shares) were held as treasury shares.

As at 2 January 2010, the market value of own shares held was $7.9 million (3 January 2009: $7.1 million).