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Group strengths |
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Specialist ground engineering
Keller has developed ground engineering techniques that
are now widely accepted in the construction industry. It designs
and builds most of its specialist equipment for the Group’s
exclusive use and commercial advantage.
Niche provider, with few
international competitors
Operating in a specialist niche
of the construction market,
Keller has only a small number
of international competitors
from whom Keller is
differentiated by its highly decentralised business model,
its broad range of techniques
and its truly global profile.
Keller has no UK quoted peer.
Industry-leading margins
and return on capital
Keller’s reputation for reliability, together with its efficient productivity, contracts profile
and cost-effective structure,
earn the Group premium
margins. Over the past seven
years, it has consistently
delivered operating margins
of 5.7% to 6.7% and return
on capital employed of
around 20%. |
Specialist with a tight focus |
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“Throughout 2003, Group companies have continued to modernise their systems of work and their equipment fleets to maintain their competitive
edge through increased productivity
and capability.” |
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Strength in depth through
long serving management
and employees
10% of Keller employees are qualified engineers. Keller
attracts quality people who
are motivated by the culture
of empowerment, excellent
job support, good reward and recognition and opportunities
for career growth. The average length of service, including field personnel, is eight years.
Decentralised management structure allows decisions to
be taken locally and improves responsiveness
Individual businesses enjoy
a high degree of autonomy,
allowing them to respond
quickly to their customers’
needs and changes in their marketplace. A clear control framework ensures that
risks are managed at the
most appropriate level in
the organisation.
Acknowledged industry
experts in ground behaviour
Keller’s engineers and project managers worldwide share knowledge and reinforce relationships with industry
peers through the presentation
of technical papers, the
organisation of presentations
and seminars and the provision
of on-line support tools.
Able to match the process to
the engineering task in hand Keller understands the need
for proactive communication
with its clients, with whom it collaborates to find the best
and most cost-effective solution from an informed engineering
and construction viewpoint. |
Experienced people with deep industry knowledge |
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“At the heart of this track record is
a team of quality people with huge expertise and an in-depth knowledge
of the industry.” |
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Industry-leading positions
Keller is the number one player
in North America, trading
under four well-known local
brand names; it has leading positions in established
European markets; it is the
number one player in Australia;
and is growing in Asia and
emerging European markets.
Operating on five continents
In 2003 around 48% of Keller
Group sales were earned in
North America. A further 44%
of sales came from 15 countries
in Europe, with 8% of sales generated in 13 countries
in the Middle East, Asia and Australasia.
Global spread diversifies economic and political risk
Changes in Keller’s geographic profile over time illustrate the Group’s success in moving into
new and growing geographic markets. The Group’s unique
global spread protects against national and even continental economic and political cycles.
Access to local markets
through highly developed
and strong regional structure
Keller’s structure of regional businesses staffed by local employees who understand
the customs, regulations and culture, allows the Group to
compete effectively in local
markets and to access lower
risk, small-to-medium sized contracts. |
Global business, but with strong local knowledge
and presence |
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“Our operations in Austria and
Italy achieved good results and
we made further progress in
penetrating the small, but growing, Eastern European market.” |
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Mix of contracts from small
to large, public to private,
new-build to refurbishment
Around 30% of Keller contracts
undertaken in 2003 were in
the public sector, of which two
thirds were new-build projects
and one third was refurbishment.
Of the private sector contracts,
80% were new-build.
Small-to-medium-sized
contracts predominate,
providing better spread
of contract risk
Keller undertook over 6,900 contracts during the year, of
which 80% had a value of less
than £150k; 13% had a value
of £150k to £600k and 6%
had a value of £600k to £1m.
The average contract size
was around £80k.
Also able to undertake complex, multi-million pound contracts
Around 70 of Keller’s 2003
contracts had a value of over £1m. These included soil mixing
to stabilise a site for fuel storage tanks in the US; grouting at a railway tunnel in Germany; and foundations for a new railway in Malaysia. |
Well balanced with broad markets and customer base |
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“In contrast to its capacity to win and undertake large, high profile contracts, Hayward Baker’s sales continue to be dominated by lower-risk, small and medium sized contracts.” |
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Unrivalled range of
geotechnical processes
at the Group’s disposal
Keller offers an exceptional
range of solutions for foundation support and rehabilitation, settlement control, structural support, ground improvement,
soil and slope stabilisation, underpinning, excavation
shoring, earth retention,
seismic stabilisation or
ground water control.
Able to combine processes to produce cost-effective solutions
A combination of techniques
may be used on a single site,
to reflect different ground
conditions or to support
a variety of structures.
A customised package of
processes can provide the
most flexible and cost-effective overall site solution.
Technology transfer
between Group companies
and between countries
Through Keller’s Technology Committee, know-how and innovations are shared across
the Group. New techniques can
be introduced into geographic markets in the knowledge that support is available elsewhere
in the Group from engineers experienced in those
techniques.
R&D focus on
technical innovation
Keller’s proactive R&D
programme is focused
on designing technically
advanced, specialist
equipment both to deliver productivity improvements
and to extend the range of techniques available, which
help to maintain Keller’s
competitive edge. |
Broad range of industry-leading technologies
and processes |
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“The Gold Coast Convention Centre
was the largest compaction grouting project ever carried out in Australia,
for which Franki drew on technology developed elsewhere in the Group.” |
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Turnover and profits have
grown almost four-fold
in the past ten years
Keller has maintained a
compound annual growth rate
in adjusted EPS of around 10%
since flotation, with an almost
four-fold increase in turnover from
£148m in 1993 to £567m in 2003. Operating profit over the same period has grown from £9.2m
to £32.8m.
Solid organic growth with
strong track record of
acquisition success
Many sellers of local
companies see Keller as
the buyer of choice, given
its record of developing
acquired companies, whilst
retaining their individual
character. This “virtuous
acquisition circle” assists
integration and is one of the
keys to Keller’s acquisition
success.
Acquisitions bring access to new technologies or territories
Two recent acquisitions
illustrate Keller’s acquisition strategy: the purchase of LCM
provided access to lime column technology, which can be transferred into Keller’s markets outside Sweden, whilst the investment in Keller-Terra
provided entry into the Spanish market for Keller’s ground improvement technology.
Industry fragmentation
continues to offer opportunities
Despite its dominant position, Keller’s combined foundation business in the US represents
only 10% of the highly
fragmented US market. Opportunities for growth
through further consolidation
in the US are matched in many
other parts of the world. |
Good long-term growth record and prospects |
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“Looking ahead, we continue to see significant growth opportunities within our core competence of specialist ground engineering in the United States, Europe and South East Asia.” |
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