Dixons sales were £816 million (£832 million), down 2 per cent. This reected the temporary closure of almost 100 stores for ret, the signicant reduction in customer trafc at airport stores post September 11 and the decline in the PC and mobile markets, which together account for 35 per cent of Dixons sales. Sales of games products, digital cameras and accessories performed well.

Our most recent service and format refurbishments have been completed in 174 stores and a new staff incentive structure links pay to service and margin achievement. Improved merchandising and clearer, consumer friendly sales literature have made the stores easier to shop, particularly for lower ticket impulse products. The combined effect of these initiatives has continued improvement in gross margins.Our most recent service and format refurbishments have been completed in 174 stores and a new staff incentive structure links pay to service and margin achievement. Improved merchandising and clearer, consumer friendly sales literature have made the stores easier to shop, particularly for lower ticket impulse products.



Dixons sales were £816 million (£832 million), down 2 per cent. This reected the temporary closure of almost 100 stores for ret, the signicant reduction in customer trafc at airport stores post September 11 and the decline in the PC and mobile markets, which together account for 35 per cent of Dixons sales. Sales of games products, digital cameras and accessories performed well.

Our most recent service and format refurbishments have been completed in 174 stores and a new staff incentive structure links pay to service and margin achievement. Improved merchandising and clearer, consumer friendly sales literature have made the stores easier to shop, particularly for lower ticket impulse products. The combined effect of these initiatives has continued improvement in gross margins.Our most recent service and format refurbishments have been completed in 174 stores and a new staff incentive structure links pay to service and margin achievement. Improved merchandising and clearer, consumer friendly sales literature have made the stores easier to shop, particularly for lower ticket impulse products.

Our most recent service and format refurbishments have been completed in 174 stores and a new staff incentive structure links pay to service and margin achievement. Improved merchandising and clearer, consumer friendly sales literature have made the stores easier to shop, particularly for lower ticket impulse products. The combined effect of these initiatives has continued improvement in gross margins.Our most recent service and format refurbishments have been completed in 174 stores and a new staff incentive structure links pay to service and margin achievement. Improved merchandising and clearer, consumer friendly sales literature have made the stores easier to shop, particularly for lower ticket impulse products.